White hat Link Building through Social Media

White hat link building through all social platforms is a tested technique to create a presence in your niche strained online market. Might you get backlinks from microbloggers, bloggers, and directory sites, but getting links from social media keeps the quality of links alive. About 40% of the business get more than 80% of their real customers through SMO. As, Google weighs quality more over quantity, its better have to quality engaging audience coming through few links rather than keeping the dormant links on anonymous sites.

Through Facebook:

1. Use the Call to Action services from Facebook, it places a link to your website as an actionable button, which will redirect to your website.
3. Make real engagement by giving resources within the links that can be a corollary or a resolution to any post. For ex, a freelancer searching for online jobs or posting about it can simply see your link in the comments option. For this, you have to search similar pages. Search for the queries or improvements and to be the better source. This will also connect new users, pays engagement and fulfills the ultimate goal: increasing business.
4. Use Facebook apps, to integrate your social platforms and brand them as a single entity. Facebook provides live feed apps for Pinterest, Twitter, LinkedIn, Google Plus. This means your brand links can be shown under one window and put influence on any newbie with an FB page.
5. Promote Actionable Buttons: You can also promote custom buttons, which directly send the user to the correct resource. Facebook helps you to put those buttons on the related pages as ads and any user clicking on them, will not bring him to your FB page, but to the original website.
6. Making events, offers and posting vision based content: Though it isn’t direct link building, but Pictures and videos do the job for attracting customers. Giveaways for a small contest or achievements can grab LOT of traffic in few moments.
7. Publish your blog content at websites like scoop it or hub pages and share the link on Social media platforms. A resource holds a great potential when it is put forward as a straight answer to common niche oriented problems. And, of course, you can also promote the same with desired customization and budget through Facebook.

Generic Social Media Link Building Tips

• Don’t always use your business focus keywords as hashtags. Sometimes, posting recent news can get engagement if you have given them the rightful tags as indexing them in the probable search. Giving the customers what they want, not what you want.
• Every One liner Post update must never be a text, Put it with bright colors and mood in an image or if possible, make a video about it. Use a Sub-URL on an anchor text or keyword i.e. mutual and demanding to both “Website and the Video”.
• This is a fact, most people don’t care about: Put 200+-word descriptions, when you are uploading a video. Stats found that only 7-10% of the videos have the content, justifying the complete information of the Video. Google will never crawl the video content, but the description of it. Use casual language, but it should wind up the purpose of writing in a sophisticated and sleek manner.
• Use Pinterest and Tumblr more: if you think Facebook, Linkedin and Twitter are the secrets to mass business. Well, Pinterest and Tumblr are good platforms with better content and wide space to express. Share few words, give proper hashtags, add an image to represent
  

To know more about twitter techniques to boost your profile as a freelancer content Marketer. You may also read my previous blog “Tips to Master Twitter Content with Freelance Writing Skills”.

Stay informed, stay forward.